If you are looking for a great online shop platform for your fashion brand, then you really need to consider Magento. Magento provides all the features you could ever imagine you would need for a fashion website:
– You can configure the products so that the customer can choose different sizes and different colours – example from Toffee Moon
– perhaps the different colours are priced differently, that's fine too, because you can configure the product to change price when the customer changes the size – example from Practical Surfaceware, selling material
– what about showing the customer what accessories would go well with their chosen top or dress, again you can present these automatically in the product page
– good way to increase the basket value. People call this 'shop the look' – example from True Corset.
– you may need to show the all important size charts, but these are different for different garments, again, this can all be configured.
– what if the customer doesn't like or is not sure of the product they are looking at? Well, you can present other options to them.
– getting your site to look great and represent your brand in the right way is also important and there is no reason why the front-end web pages cannot be exactly what you want. What is really key is presenting those product images nice and big. Nothing like getting a good feel for what you are about to buy by seeing good images and zoom into them. Magento also provides an intuitive administration panel, so managing your online shop could not be easier, everything from the products to the orders – a great example of good photography from True Corset
Now all you need to do is find a Magento Agency and of you go, ready to get your fashion brand out there.
