Category: Strategy
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Adobe Commerce SaaS – The Breakthrough E-commerce Strategy I Didn’t See Coming
For years, objectsource has been dedicated to guiding merchants through the ever-evolving world of digital commerce. I’ve seen platforms come and go, worked alongside industry giants such as Ocado.com and lastminute.com, and advised countless businesses on their most critical technology investments. This history has made me one thing above all else: a deeply committed sceptic.…
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Maximising ROI: Implementing AI in E-commerce
Developments in artificial intelligence (AI) offer incredible opportunities for e-commerce merchants to work more efficiently and innovate. However, successfully integrating AI in e-commerce also brings risks that need careful management. Change needs to be planned and carefully executed to bring along all those involved. Here are some of the issues that your business needs to…
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12 Tips for Magento Black Friday Preparation
Black Friday, set for November 29th this year, has evolved into more than just a single day of discounts – it’s a season that kicks off earlier every year. As the e-commerce landscape becomes more competitive, savvy Magento merchants need to prepare well in advance to seize the opportunity not only for Black Friday and…
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The subscription revolution – how e-commerce is evolving for Magento merchants
The way we shop online is changing. While growth remains important, subscription services are surging in popularity, offering both businesses and consumers new ways to connect. For Magento merchants, embracing the subscription revolution presents a unique opportunity to increase customer acquisition, lifetime value and recurring revenue. In this blog, we’ll explore the key trends shaping…
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Building a successful B2T e-commerce business
Discover how to tailor your online store to the specific needs of trade professionals, from user experience to product offerings and beyond. What is B2T e-commerce? Business to Trade (B2T) is a specific e-commerce model designed to cater to the unique needs of trade professionals. Unlike B2C, which focuses on consumer experiences, and B2B, which…
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Growing e-commerce businesses with the Structured Growth Programme
Do you ever wish it was easier to unlock the potential of your Adobe Commerce/Magento store? It’s a powerful platform but managing it can be complex and time-consuming. You might even feel held back from achieving your e-commerce goals. That’s where our Structured Growth Programme comes in. It’s more than just an agency service –…
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Four things online merchants need from their agency in 2024
This year is going to be very interesting in the e-commerce space. If last year was about the survival of the fittest, 2024 will be about the survival of the endurance runner! Online merchants need to be equipped with the right tools to ride the waves in this rapidly evolving environment. Here’s why merchants seeking…
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Case study: From operational challenges to sustained growth
“The direct and effective advice from objectsource in steering us towards success has been a game-changer and we regard them as part of our team. “Rebecca’s guidance in optimising our website’s performance and marketing strategies has been invaluable, and I can see how invested she is in helping us achieve our long-term growth ambitions.” Patrick…
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How to prepare for Black Friday: 12 e-commerce tips for success
Black Friday, which takes place on 24 November this year, has become synonymous with unbeatable deals, dazzling discounts, and a shopping frenzy that captivates consumers worldwide. Check out our 12 tips for e-commerce retailers to ensure a smooth and profitable Black Friday experience
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Powering global e-commerce: Adobe Commerce multi-store multi-territory multi-currency capabilities
In today’s dynamic global economy, most businesses need e-commerce platforms that can seamlessly adapt to the ever-evolving demands of international markets. Adobe Commerce, formerly known as Magento, is regarded as a powerhouse in the e-commerce industry, offering a unique set of features that enable businesses to create multi-store, multi-territory, and multi-currency sites. Let’s look at…