Background
Jo Alexander, a luxury home and garden furniture and accessories retailer, transitioned from a brick-and-mortar business to a fully online model in 2018. Founded in 1999 by Jo Alexander, the company initially focused on selling imported furniture from Bali at local events. As the business grew organically, they saw the potential of the online market and made the strategic decision to move their operations entirely online.
Jo Alexander has been a valued objectsource client since 2019.
Challenge
The shift to an online model presented several challenges for Jo Alexander. The biggest hurdle was venturing into the unfamiliar territory of e-commerce. Replicating the success of their in-person customer interactions online was daunting. Additionally, navigating the complexities of Magento 2, a powerful but intricate e-commerce platform, presented a significant technical hurdle.
Solution
To overcome these challenges and establish a successful online presence, objectsource provided a comprehensive solution that included:
- User-friendly website design – objectsource designed an online store that mirrored Jo Alexander’s brand identity and catered to the online customer journey. This ensured a seamless transition for existing customers and created a positive first impression for new visitors.
- Streamlined communication – to ensure efficient communication and prompt issue resolution, objectsource implemented a JIRA ticketing system and established weekly meetings. This allowed for clear and timely collaboration between Jo Alexander and the objectsource team.
- Strategic Growth Programme – objectsource empowered the Jo Alexander team with the knowledge, tools and support required to achieve sustainable growth.
- Enhanced marketing automation – objectsource integrated Klaviyo, an email marketing platform, into Jo Alexander’s online store. This enabled them to create targeted email marketing campaigns to nurture leads and drive sales growth.
Results
- Increased sales – since partnering with objectsource, Jo Alexander has experienced a 62%* increase in online revenue compared to 2019.
- Increased web traffic – 68% increase in website sessions compared to 2019*
- Improved efficiency – the Jira ticketing system and weekly meetings streamlined communication and issue resolution. This improved overall efficiency and allowed the team to focus on core business operations.
- Peace of mind – knowing that objectsource is readily available to address website issues has brought peace of mind for Jo Alexander, allowing them to focus their energy on strategic growth initiatives.
- Enhanced marketing – the implementation of Klaviyo empowers Jo Alexander to create targeted email marketing campaigns, fostering stronger customer relationships and driving sales.
Looking ahead
While Jo Alexander has many plans for the future, one ongoing challenge has been its inability to effectively pre-sell out-of-stock items. To address this, objectsource is developing a forward allocation feature within the stock control system. This will enable customers to pre-order out-of-stock items, not only improving user experience but also boosting sales potential beyond current inventory levels.
Client testimonial
“We wouldn’t be where we are today without objectsource and their guidance. They made us feel confident about taking the plunge into the online world, and their ongoing support has been invaluable. Their commitment to our success has been evident from the very beginning, and we look forward to a long and fruitful partnership as we continue to grow together.
“Initially, I had concerns about using a retainer for objectsource, worried we might run out of tasks for them. But they brilliantly reframed things. They showed me how our website is a living entity, constantly evolving to meet our growing needs. This completely changed my perspective! My ‘wish list’ is always growing, which is exciting because it means there’s always room for improvement. Websites are never truly ‘finished’; there’s always something new to explore, and objectsource is the perfect partner on that journey.”
Lowri Alexander, Co-founder, Jo Alexander
Reach out today for a no-obligation chat with Rebecca Jones about how our unique approach can transform your business growth strategy.
*Compared to 2019 due to impact of Covid-19 on sales from March 2020
