So, Apple have now released iPhone 5 and that is going to mean more hype and activity about how integral our mobile phones are to our lives. I know that I can walk out of my house without my purse, but never, never without my phone! The other day I was getting off the tube at Oxford Circus and heard someones phone drop in between the train and the platform followed by a loud "Oh ****". I came out in a cold sweat as I thought about if that had happened to me – "that would be my life fallen between the cracks"!!!
At Object Source we are seeing more and more of our customer Magento websites being viewed on a mobile phone and for those that do not have a mobile optimised version, they are seeing a big bounce rate. It is not so much that people are looking to buy on a mobile phone, but they are most certainly browsing and therefore researching their purchases whilst waiting for a train, walking down the street, waiting for a friend to turn up… They do this and then send the links to their email so that they can purchase their goods on their PC. So, if your Magento website is not optimised for the mobile you could be loosing out on some sales.
Here are a couple of examples of Magento mobile optimised skins we have done – remember to only view these on your phone, as they use the same url as the desktop version but detect you are on a phone and then presents a different front-end:
Remember Magento Community Edition version 1.7.0.2 comes with support for a mobile optimised skin using HTML5.
So, make sure this is in your Magento website improvements strategy!!
