As an e-commerce business owner, you want to ensure that your platform is equipped to handle all your needs while delivering a seamless experience to your customers. Adobe Commerce offers a multitude of features that cater to all your needs and enable you to grow your business. In this blog, we will explore why you should use Adobe Commerce for your e-commerce business.
- Complete creative flexibility and agility
- Marketing and merchandising efficiency
- B2B integration
- Inventory management
- Customer experience
- Supporting international and cross-border commerce
- Data and compliance
- Why choose Adobe Commerce?
Complete creative flexibility and agility
With Adobe Commerce, you have complete creative flexibility and agility with how you want to grow your business. While other e-commerce platforms may be great for selling a single product, Adobe Commerce enables you to manage multiple brands, multiple websites, multiple currencies, and multiple languages, all from one admin panel. It also allows you to use different payment gateways for different countries, so you can choose the right one that will take payments for each country, and even do cross-border sales.
Marketing and merchandising efficiency
One of the benefits of using Adobe Commerce is its ability to provide marketing and merchandising efficiency. It enables one team to manage multiple brands through the same platform, even if the brands are selling different products. This helps to increase team efficiency without increasing the number of people needed to support your business.
With Adobe Commerce you can also use organic search techniques to optimise SEO elements to achieve higher search engine rankings. Additionally, tracking codes can be implemented to accurately attribute sales to their respective sources. As for email marketing, there are numerous solutions available, including but not limited to Klaviyo, MailChimp, and Ometria, which can be seamlessly integrated to achieve optimal results.
B2B integration
If you want to sell products to retailers, you can use the Adobe Commerce B2B module and provide features like individual price lists, select different payment options, and add authorisations, ensuring a smooth transaction process for both parties.
Although some of these capabilities are available on other platforms, the experience can be likened to using a Word document to create a deck if you don’t have PowerPoint. While the former may allow the addition of images and text in landscape orientation with each page serving as an individual slide, it lacks the sophisticated transitions and features that lend a professional touch.
Adobe Commerce, on the other hand, offers a comprehensive suite of tools that enable you to push your business in any direction you wish from an online perspective.
Inventory management
Adobe Commerce provides an inventory management feature that enables you to manage your real-time stock levels through the platform. While it is a sales platform, you do need to provide it with everything needed to ensure its accuracy. Integrating it with an OMS (order management system), a WMS (warehouse management system), or an ERP, can help send orders to be fulfilled in a certain way.
You may have a warehouse, and 30% of the stock in there is for selling online and 70% is for your physical stores. In this instance, you would connect your WMS to Adobe Commerce, so that the WMS is doing the stock control. Adobe Commerce can work together with those systems to help you keep everything organised.
Customer experience
Adobe Commerce can also provide personalised experiences for customers, allowing them to log in and receive customised offers such as discounts or free shipping. It also supports best-of-breed product/business review integrations, such as Trustpilot, Feefo, Reviews.io, and Yotpo enabling you to display them on the front end and provide social proofing.
Supporting international and cross-border commerce
With Adobe Commerce, you can create international webstores easily and integrate with taxation solutions like Avalara and Vertex. It also provides various payment providers that allow you to offer different payment methods for different countries.
Data and compliance
Adobe Commerce regularly releases patches to address any vulnerabilities found in the platform. The data stored in their database is encrypted, ensuring customer information is safe. However, it is recommended that merchants do not disable the two-factor authentication (2FA), which is enabled in Adobe Commerce by default, as this provides an extra layer of security.
This ensures that only the authorised merchant can access the admin panel, therefore reducing the risk of security breaches, such as unauthorised access to customer data. GDPR compliance is also expected, and Adobe Commerce meets these requirements.
Why you should use Adobe Commerce
While other e-commerce platforms may offer some of the features listed above, there are many reasons why you should use Adobe Commerce. It provides a more complete package and allows you to push your e-commerce business in any direction you want, and can help streamline processes and increase team efficiency. Adobe Commerce is also highly customisable, allowing you to create a personalised experience for your customers.
If you’re looking for a platform that offers complete creative flexibility and agility, marketing and merchandising efficiency, B2B integration, inventory management, a personalised customer experience and supports international commerce, Adobe Commerce is the platform for you. Get in touch to start growing your e-commerce business with Adobe Commerce today.
