It’s crucial to optimise the front end of an Adobe Commerce website for a seamless user experience and improved site performance.
Following our previous article where we discussed optimisation techniques to improve site speed, we’ll now share some guidance on optimising your site’s SEO performance.
This is part 2 in a series of blogs discussing the best practices for optimising Adobe Commerce websites.
- How to optimise the front end of an Adobe Commerce website for improved SEO performance
- Mobile friendliness
- Clear navigation and URLs
- Relevant content
- Meta tags, descriptions, and metadata
How to optimise the front end of an Adobe Commerce website for improved SEO performance
To maximise your Adobe Commerce website’s SEO potential, you’ll need to ensure it’s mobile friendly, has clear navigation and URLs, contains relevant content, and uses customised meta tags and descriptions.
Mobile friendliness
One of the most important things you can do to optimise your Adobe Commerce website for SEO is to ensure that it is mobile-friendly. This means that the website is built in a mobile-first way, in keeping with modern best practices, enabling you to attract more visitors and improve your site’s SEO. We are increasingly seeing the majority of visitors come from mobile, even for trade sites.
Mobile commerce (m-commerce) is growing exponentially. According to Statista, retail sales from m-commerce in the UK are expected to surpass 100 billion British pounds by 2024. And, with Google now prioritising mobile-first indexing, it’s never been more important to have a responsive mobile version of your site and good mobile performance.
Clear navigation and URLs
Another important aspect of optimising your Adobe Commerce website for SEO is to make sure that it is structured and organised with clear navigation and URLs.
Google looks for websites that are structured clearly and simply for users to get the information they want. This ultimately helps to keep customers coming back to Google to search for good sites to visit.
Navigation is critical, and Google is looking at user experience (UX) more and more to decide how your website is ranked.
Clear URLs are also essential for users because if they share a link with a friend for example, it should be simple. The URL doesn’t really matter from Google’s point of view. The important thing is that it doesn’t change over time, or if it does change, there are good redirects in place.
Relevant content
Like with any website, maximising your Adobe Commerce site’s SEO requires relevant and quality content. Adobe Commerce provides the ultimate content flexibility for users, allowing you to write and design your content with ease, utilising tools such as WYSIWYG (What You See Is What You Get) editors and page builders. This unmatched flexibility enables users to present their content in a manner that resonates with their audience while still optimising for SEO.
Meta tags, descriptions, and metadata
Finally, it’s important to optimise the front end of your Adobe Commerce website for SEO by writing custom meta descriptions, titles, and tags. These are important because they appear on Google search and are what users see. By writing customised meta descriptions and tags, you can make your website more attractive to users and improve your SEO. Adobe Commerce enables site owners to write customised meta descriptions, and this is a key feature when it comes to optimising your website for SEO.
In summary, optimising the front end of an Adobe Commerce website for SEO is an essential part of attracting more visitors, improving your search engine rankings, and growing your business. By following these best practice tips, you can ensure that your website is structured, organised, and optimised for SEO, enabling you to achieve the best possible results.
Remember to keep mobile-friendliness, clear navigation and URLs, the relevance of your content, and meta tags and descriptions in mind when optimising your website for SEO.
Contact us to see how we can help you take your e-commerce business to the next level.
In case you missed part 1, here are our tips and tricks to improve the site speed of your Adobe Commerce website.
