Joma Jewellery
Pushing the boundaries of creating the best personalised product user experience!
“There isn’t anyone I would rather have by my side than objectsource. The last couple of years has been intense with the changes the pandemic has presented to us and having a good Adobe Commerce partner has been critical to our success. objectsource have always welcomed each technical challenge that has been presented to them and delivered to an excellent quality. When a curve ball has hit, I have always felt confident to have them ready and doing everything they can to catch it. A true partner through the highs and lows, with a hands-on CEO and top-class developers, objectsource go above and beyond every time”
Wes StrangeHead of eCommerce
Overview
Joma Jewellery has been with us since 2017. They new they had a great product being sold in many department stores and independent shops, so now it was time to sell it online. By moving to Adobe Commerce to achieve this, they have had 100% YoY growth.
Challenge
- A bespoke, feature rich ERP system, managing products, stock, shipping and fulfillment that needed real-time integration.
- Wanted to bring in selling B2B online, with a fully managed customer portal.
- Ambitious business strategy to launch personalised product
- The biggest challenge of all, was when the pandemic hit and all B2C plans were accelerated to make up for the gap their B2B business left as a result of shuttering the high street.
- We needed to find front-end technology solutions for user experiences that are not generally seen on eCommerce websites.
Solution
- First priority, back in 2017, was to redesign and replatform their site onto Adobe Commerce. We knew then that they needed an eCommerce platform with no limits, Adobe Commerce.
- Adobe Commerce gave us the ability to provide a bespoke, real-time, integration for their ERP system and a way to build user experiences headless.
- Now with a highly performing and agile site, they are moving faster and faster with new ingrations and more advanced UX, personalised features.
What We Did
Strong Foundations
An eCommerce Platform for the foreseeable
- We redesigned and replatformed them on Adobe Commerce. A platform that would give them agility and space to grow in whatever direction, without limits.
- Ensure that all integrations were real-time with failsafes, using RabbitMQ.
- Have the site run on a auto-scaling environment, so they could cope with the traffic peaks without thinking about it.
- Zero downtime deployments, so new features can go live during the day when everyone is around. Along with ‘click of a button’ rollback.
Working Relationship
With any of our clients, a transparent and honest relationship is paramount to breeding trust and efficient delivery.
- Our retainer ticketing system (Jira) is designed in such a way that Joma Jewellery could easily manage what they needed and it which priority order.
- Account calls are never about ‘why is this not done’, ‘when will you sort this’ etc, they are ‘these are our plans, what do you think?’
- Weekly meetings take place with the Head of eCommerce and objectsource CEO to ensure alignment and to get advice on Strategy.
Deliver, deliver, deliver
All this has resulted in delivering confidently and efficiently. Here are just some of the bigger features.
- Build Your Own Bracelet – a feature to completely personalise the charms and initials desired, along with a personalised poem to send along with it.
- Personalised basket experience to add a personalised card, bag and personalised bow, to make the gift that bit more special.
- Create a photocard, with personalised messages to go along with your bracelet.
- Integrations with Ometria, Gorgias, Stripe, PayPal, Pinterest and many more.
The Results
There are many great results we could mention, but at the end of the day, the one that mattered. This was a predominantly B2B business that was hit hard at the start of the pandemic. They switched gears, accelerated their B2C plans and needed objectsource to fulfil their needs. They are stronger now and still going strong.
This is another demonstration of how chosing Adobe Commerce can provide you with agility to grow at pace and without any ceilings.
250
YoY Growth
61
Increase on Conversion
25
Integration Points
100
Features Added
If you have a project, or are in need of expert support for your eCommerce website, reach out for a no pressure chat and discover how we could hep you
