Background
Astley Clarke, a renowned jewellery brand, had relied on a heavily customised Magento 1 platform for over a decade. Its in-house development team, accustomed to the old system, had resisted upgrading. Recognising the limitations of M1 and the need for a more advanced platform, Astley Clarke’s executive team sought a solution that would elevate their online presence.
Challenge
The project presented several key challenges:
- Migration from M1 to Adobe Commerce Cloud: Transitioning from a heavily customised M1 core to the entirely new structure of Adobe Commerce Cloud required careful planning and execution.
- Shifting from on-premise to cloud: Astley Clarke had full control over code and server configuration with their on-premise M1 setup. The project involved advising and reassuring them of the benefits and security of a cloud-based platform like Adobe Commerce Cloud.
- Crafting a unique luxury experience: Creating a visually stunning and user-friendly online experience that reflects Astley Clarke’s brand identity and caters to a luxury clientele.
- Personalisation at scale: Implementing highly customised features that personalise the shopping journey for each customer.
- Internal resource upskilling: Equipping Astley Clarke’s internal team with the knowledge and skills necessary to navigate the new platform and efficient processes.
- ERP integration: Integrating the new e-commerce platform with BrightPearl, Astley Clarke’s chosen ERP system, to streamline operations.
Solution
objectsource tackled these challenges through a comprehensive approach:
- End-to-end process mapping: A detailed analysis of Astley Clarke’s entire omnichannel process, including manufacturing and logistics, was conducted. This helped identify the best ERP solution, leading to the selection of BrightPearl.
- Collaborative workshops: Through multiple workshops with key stakeholders, objectsource gained a deep understanding of Astley Clarke’s goals and requirements.
- Adobe Commerce Cloud onboarding: The existing development team received comprehensive training to ensure a smooth transition.
- Competitor analysis and design: A thorough analysis of competitors informed the redesign process, resulting in a sophisticated design and user experience that elevates Astley Clarke’s brand image.
- Real-time personalisation: objectsource implemented features that allow customers to visualise engravings and photo uploads on jewellery pieces, enhancing the buying experience.
- Seamless integrations: Successful integrations were established with BrightPearl, Ometria, and Global-e, ensuring smooth operation and data flow across platforms.
Results
The project achieved remarkable success:
- Ambitious timeline met: Despite a comprehensive re-platforming, redesign, and ERP change, the new Astley Clarke website launched exactly as planned – on budget and on time.
- Exceptional look and feel: The new site boasts a visually stunning design that delivers a delightful and engaging user experience for customers.
- Long-term partnership: Impressed with the results, Astley Clarke transitioned objectsource from a project partner to a long-term retainer for ongoing site management.
- Increased efficiency and automation: Adobe Commerce’s advanced features including Adobe Sensei, coupled with BrightPearl’s robust functionalities streamlined operations and automated previously manual processes.
“This project exemplifies how a collaborative approach and a commitment to excellence can lead to a successful digital transformation. Astley Clarke’s move to Adobe Commerce Cloud, coupled with objectsource’s expertise in Adobe Commerce and their understanding of our brand vision, were invaluable throughout this project. The new platform allows us to deliver a truly exceptional online experience for our customers, and the ongoing support ensures we can continue to innovate and grow.”
Scott Thomson
CEO
Astley Clarke
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