Background
FLOWERBX, a leading online flower retailer, faced mounting challenges with its existing Magento Open Source platform. The site was highly customised with fixes layered on top of each other on an unsupported version of Magento and lacked the functionality to meet the business’ growth goals. This resulted in frustration for FLOWERBX and its Board of Directors, who demanded better performance and a clear technology roadmap.
Challenge
FLOWERBX’s business growth was hampered by its technical limitations. Its heavily customised site was unstable and outdated, causing frequent issues and hindering the development of new features. A long list of desired features piled up due to the platform’s instability, and FLOWERBX lacked the internal expertise to navigate the complexities of Magento.
Solution
objectsource implemented a three-phased approach to address FLOWERBX’s challenges:
- Stabilise – a comprehensive site audit identified critical pain points and led to actionable recommendations. By fixing core issues, objectsource ensured a stable platform/foundation for future growth.
- Boost – with the platform stabilised, objectsource upgraded FLOWERBX to the latest MOS version. This not only improved security but also facilitated a swift migration to Adobe Commerce within just two weeks. Furthermore, objectsource unlocked out-of-the-box features, fulfilling many of FLOWERBX’s existing feature requests without extensive development.
- Accelerate – finally, with a robust and scalable platform in place, FLOWERBX could focus on developing new features. objectsource empowered the FLOWERBX team to prioritise and define new functionalities, transforming the development process from reactive to proactive.
Results
- 100% increase in development efficiency
- 45% increase in conversions
- 100% increase in operational efficiency
- Enhanced stability – objectsource eliminated the ‘whack-a-mole’ approach to constantly fixing issues, freeing up resources for growth.
- Rapid upgrade – the migration to Adobe Commerce was completed in just two weeks, providing FLOWERBX with a secure and future-proof platform.
- Faster feature implementation – by leveraging out-of-the-box functionalities, objectsource addressed a significant portion of FLOWERBX’s feature backlog within a short timeframe.
- Empowered team – FLOWERBX transitioned from reactive firefighting to a proactive development cycle, focusing on strategic feature creation.
Looking ahead
With a stable and scalable platform in place, FLOWERBX is well-positioned for continued growth and innovation. The partnership with objectsource has empowered the team to confidently explore new opportunities and deliver exceptional customer experiences.
“It has been a delight to work with objectsource. Their expertise was critical in stabilising our existing site and migrating us to Adobe Commerce. Through an ongoing, consultative acceleration plan Rebecca and the team have defined our site development needs to increase customer volumes and therefore sales. The objectsource team has been instrumental in helping us navigate through the entire project, and we value them highly as a partner.”
Andrew Sweeting
COO
FLOWERBX
Reach out today for a no-obligation chat with our CEO Rebecca Jones about how our unique approach can transform your business growth strategy.