Background
Joma Jewellery & Katie Loxton, a wholesale business with a DTC presence, was struggling with a complex sales and order management system. The company’s legacy platform, PrestaShop, lacked the features and functionality needed to support its operations. Additionally, relying on disparate systems for sales reps, inventory management and DTC sales created operational inefficiencies and data silos.
Challenge
The primary challenge for Joma Jewellery & Katie Loxton was to streamline their B2B operations by transitioning from a manual, multi-system approach to a centralised, digital platform. This involved:
- Enabling B2B sales functionalities for various customer segments (independent shops, chain stores)
- Integrating with Joma Jewellery & Katie Loxton’s bespoke ERP system for seamless data flow
- Providing real-time inventory visibility and accurate cost calculations
- Offering flexible payment methods for B2B transactions
Solutions
objectsource partnered with Joma Jewellery & Katie Loxton to implement a comprehensive solution:
- Migrated the DTC platform to Adobe Commerce, a robust e-commerce platform with B2B capabilities.
- Utilised the Adobe Commerce B2B Module within Adobe Commerce to facilitate online ordering for various business types.
- Integrated the platform with Joma Jewellery & Katie Loxton’s existing ERP system to ensure data consistency across all operations.
- Implemented Vertex, a cross-border tax tool, to calculate duties and provide transparent pricing for international B2B customers.
- Offered diverse payment options for B2B transactions, including purchase orders and account-based payments.
Results
- The Adobe Commerce B2B platform proved to be a lifesaver during the COVID-19 pandemic. With its bricks-and-mortar stores closed, Joma Jewellery & Katie Loxton was able to pivot its focus to online B2B sales, mitigating the impact of lost revenue from traditional channels.
- Elimination of manual processes and integration with the ERP system led to increased efficiency and reduced operational costs.
- Real-time inventory data and accurate cost calculations empowered informed decision-making.
- B2B customers benefit from a user-friendly platform with flexible payment options.
- The move to Adobe Commerce provided Joma Jewellery & Katie Loxton with a scalable platform to adapt to future business needs.
“Having a good Adobe Commerce partner has been critical to our success. objectsource have always welcomed each technical challenge presented to them and delivered to an excellent quality. A true partner through the highs and lows, with a hands-on CEO and top-class developers, objectsource go above and beyond every time.”
Wes Strange, Joma Jewellery & Katie Loxton
Reach out today for a no-obligation chat with Rebecca Jones about how our unique approach can transform your business growth strategy.