Author: Lisa McGauley

Background Astley Clarke, a renowned jewellery brand, had relied on a heavily customised Magento 1 platform for over a decade. Its in-house development team, accustomed to the old system, had resisted upgrading. Recognising the limitations of M1 and the need for a more advanced platform, Astley Clarke’s executive team sought a solution that would elevate…

Background Joma Jewellery & Katie Loxton, a wholesale business with a DTC presence, was struggling with a complex sales and order management system. The company’s legacy platform, PrestaShop, lacked the features and functionality needed to support its operations. Additionally, relying on disparate systems for sales reps, inventory management and DTC sales created operational inefficiencies and…