One of the most important drivers of business success in the world on online retail is having a robust e-commerce platform that can fulfil your unique requirements and fuel growth. Adobe Commerce has emerged as a popular choice for merchants across various industries. In this blog, we will look at the user base of Adobe Commerce and explore the benefits it offers to B2B businesses, particularly in the context of internationalisation.
- Understanding the user base
- Benefits for international businesses
- Flexibility and future-proofing
- Navigating technical challenges
- Customisation and multiple storefronts
- Addressing agency challenges
- B2B capabilities and inventory management
- The role of an e-commerce manager
- Expanding the experience
- The suite approach
- Brand strength and market dominance
- AI integration and creative possibilities
- Navigating legalities
- In summary
Understanding the user base
Adobe Commerce caters to merchants who are determined to achieve growth and success in the highly competitive e-commerce space. These merchants possess ambitious goals and specific needs that demand a flexible and feature-rich solution. Unlike other platforms that impose limitations on customisation, Adobe Commerce empowers merchants to dream big and transform their visions into reality.
Benefits for international businesses
For international businesses, Adobe Commerce offers a plethora of advantages. It enables merchants to expand their operations beyond their domestic market. This means businesses can seamlessly handle multiple currencies, comply with international tax regulations, and provide localised shopping experiences to customers worldwide. This level of adaptability allows D2C and B2B businesses to ride a wave of challenges, from Brexit to changes in shipping regulations, and pivot their strategies accordingly.
Flexibility and future-proofing
A distinguishing characteristic of Adobe Commerce is its forward-thinking approach. The platform is designed to evolve with the ever-changing business landscape and technological advancements. Unlike other rigid platforms that restrict merchants to pre-defined features and release schedules, Adobe Commerce empowers users to adapt quickly to external factors. Whether it’s embracing direct-to-consumer (DTC) strategies during store closures or optimising operations for greater efficiency during challenging economic times, Adobe Commerce provides the freedom to pivot and thrive.
Navigating technical challenges
In addition to addressing external factors, Adobe Commerce understands the importance of staying ahead of technical challenges. For instance, search engine algorithms, like those of Google, constantly evolve, demanding businesses to continuously refine their content strategies. With Adobe Commerce, merchants can navigate these algorithm changes and ensure their websites maintain optimal visibility and rankings. The platform offers solutions for handling dynamic content, regional pricing, and localised merchandising, enabling businesses to cater to specific markets while maintaining search engine optimisation.
Customisation and multiple storefronts
One of the key advantages of Adobe Commerce is its unparalleled flexibility and the ability to create multiple storefronts. This distinguishes it from other platforms like BigCommerce or Shopify, which have certain limitations in terms of customisation. With Adobe Commerce, merchants can design unique personas or facades for different regions, allowing for localised branding and tailored experiences. Whether it’s creating a US-specific storefront with dollar pricing or a UK-specific one with different product names, Adobe Commerce enables businesses to eliminate confusion and cater to diverse markets efficiently.
Addressing agency challenges
When embarking on a website development project, merchants often collaborate with agencies to bring their vision to life. However, it is crucial to ensure that the right questions are asked and answered accurately. Some agencies may focus solely on the desired answers, leading to potential oversights or missed opportunities. Therefore, merchants should actively engage in discussions and inquire about future requirements or potential changes. Adobe Commerce’s versatility empowers businesses to handle evolving needs, making it essential for agencies to fully comprehend the merchant’s long-term goals and strategise accordingly.
B2B capabilities and inventory management
Adobe Commerce offers a comprehensive B2B module that caters to the unique needs of businesses operating in the B2B sector. The platform provides a range of features that allow businesses to leverage their existing database, share inventory across multiple channels, and streamline operations. This capability proves particularly valuable for businesses that sell products with different packaging options, pricing structures, or inventory management requirements. Adobe Commerce empowers merchants to efficiently manage inventory, fulfil orders, and deliver a seamless experience to their B2B customers, alongside their D2C customers.
The role of an e-commerce manager
Implementing and managing Adobe Commerce requires dedicated expertise. It is not a platform for the faint-hearted or those lacking a strategic e-commerce vision. Just as a physical store requires a store manager to ensure smooth operations, an online store powered by Adobe Commerce needs an e-commerce manager who can optimise the platform’s capabilities. This individual plays a crucial role in monitoring site analytics, optimising user experiences, driving conversions, and making informed business decisions based on data insights.
Expanding the experience
Adobe Commerce is often referred to as a “land and expand” product. It serves as a powerful lead generator, enticing merchants to enter the ecosystem and take advantage of its enterprise-level e-commerce capabilities. However, Adobe Commerce is just the beginning. Merchants can further enhance their online performance by leveraging other tools within the Adobe Experience Platform. By integrating with analytics tools like Adobe Target and Adobe Analytics, merchants gain deeper insights into visitor behaviour, conversion rates, and overall site performance. This allows for data-driven decision-making and continuous optimisation.
The suite approach
Adobe offers a comprehensive suite of tools that seamlessly integrate with Adobe Commerce. For instance, Adobe Target provides advanced targeting and personalisation capabilities, enabling merchants to tailor their offerings and experiences based on customer segments and preferences. Additionally, Marketo, Adobe’s comprehensive B2B marketing automation tool, allows merchants to engage customers through personalised email campaigns, driving conversion and retention. This suite approach ensures that every component of a merchant’s digital ecosystem aligns harmoniously, providing a cohesive and powerful customer experience.
Brand strength and market dominance
Adobe’s reputation and market dominance makes it a reliable choice for merchants. Similar to how Oracle or IBM are trusted names in the business world, Adobe is becoming synonymous with excellence in the digital domain. Its vast user base and success across various products, such as Photoshop and Creative Cloud, instil confidence in merchants considering Adobe Commerce. The assurance of industry-leading solutions, continuous innovation, and a thriving ecosystem contribute to the platform’s appeal and stability.
AI integration and creative possibilities
Adobe Commerce is not only feature-rich but also embraces the power of AI. Through Adobe Sensei, an AI-powered technology, merchants can leverage advanced product recommendations, intelligent search results, and personalised experiences. While some may debate the authenticity of AI capabilities, Adobe Commerce’s integration with Adobe’s broader suite, including Gen AI and Adobe Sensei, highlights the platform’s commitment to staying at the forefront of technological advancements. This opens up creative possibilities for immersive content experiences, catering to industries that require rich editorial or visually immersive elements.
Navigating legalities
E-commerce is subject to evolving legal requirements and regulations. However, merchants on Adobe Commerce can find peace of mind in the fact that the platform’s robust infrastructure and industry partnerships enable it to navigate emerging legal challenges effectively. With Adobe’s resources and commitment to compliance, merchants can rely on the platform to adapt and support them through legal changes, minimising potential disruptions.
Summary
In a nutshell, Adobe Commerce is the e-commerce platform of choice for ambitious merchants seeking growth and success in the highly competitive online retail space.
With its flexibility, adaptability, and feature-rich capabilities, it empowers businesses to pivot and thrive in the face of challenges. Whether you’re a B2B company looking to expand internationally, a brand aiming for customisation and multiple storefronts, or an agency striving to meet evolving client needs, Adobe Commerce has you covered.
Contact us to find out how Adobe Commerce can give you the freedom to pivot and unlock your e-commerce business’s true potential.
