After insightful conversations with Adobe Product and Account Managers, the Head of Product Marketing and exciting details from Adobe Summit 2025, the Commerce Partners Bootcamp in Barcelona and Meet Magento UK, we’re excited to share Adobe’s transformative vision for Adobe Commerce.
Adobe is introducing not one but two powerful new offerings – Adobe Commerce as a Cloud Service (ACCS) and Adobe Commerce Optimizer (ACO) – which are set to redefine the e-commerce landscape. With a focus on innovation, efficiency and scalability, these advancements promise to completely reshape how businesses grow, optimise and personalise their online operations.
Adobe Commerce as a Cloud Service (ACCS)
Adobe Commerce is now available as a multi-tenant, full-stack SaaS platform, offering unparallelled speed, scalability and efficiency. This cloud-native solution features lightning-fast storefronts via Edge Delivery, merchandising services for personalised pricing and catalogue syndication, native digital asset management with AEM Assets and a flexible developer platform with API Mesh.
Businesses can expect a 4-8% increase in conversion rates, rapid expansion across channels in hours and zero operational costs for upgrades and patches, as Adobe manages these entirely.
Adobe Commerce Optimizer
For businesses that want to improve their e-commerce experience without re-platforming, Adobe Commerce Optimizer offers a top-of-the-funnel experience layer. It works with any commerce backend, providing lightning storefronts, merchandising services and GenAI-powered content creation.
Key benefits include no disruption to existing systems, a similar 4-8% increase in conversion rates and the ability to expand digital operations across business lines and channels in hours.
Supercharge Conversion Rates
Adobe Commerce introduces tools to significantly boost conversion rates. Edge Delivery Storefronts achieve 4x faster page load speeds, a 15%+ increase in organic traffic and a 90+ Lighthouse score. GenAI-powered personalisation creates tailored customer experiences in minutes, while instant experimentation allows easy A/B and multivariate tests with ease to optimise site performance.
Fast-Track Expansion Across Geographies and Brands
Scaling your business has never been easier. Catalogue Channels and Policies enable handling massive catalogues (up to 250M SKUs), personalised pricing and promotions launched in hours. Unified catalogue management supports multi-brand, multi-geo and multi-price book experiences from a single base catalogue. Coming soon are advanced B2B storefronts with features such as shared catalogues and quote management.
Drastically Cut Operational Costs
Adobe Commerce simplifies operations and reduces costs. Its cloud-native architecture offers auto-scaling, is always up-to-date and eliminates customer patching. Streamlined onboarding provisions environments and developers in minutes. Integration starter kits provide pre-defined frameworks for common ERP, CRM, PIM, tax, shipping and payment integrations.
Enhanced Merchandising and Visual Editing
Advanced tools are introduced for content creation and management. The Storefront Builder offers a visual WYSIWYG editor for creating, editing and previewing content from one screen. GenAI-powered content creation generates targeted image and copy options in seconds, while Product Visuals powered by AEM Assets allows personalising millions of product variations.
Accelerating B2B Commerce
Adobe Commerce is enhancing B2B capabilities with features such as parent-child account modelling, multi-buyer assignment and a storefront context switcher for seamless navigation between company accounts.
Seamless Onboarding and Extensibility
Setup and integration are simplified with the Commerce Installer for rapid environment setup, the App Builder Workspace for centralised app management, and API Mesh accelerators for faster onboarding.
What’s Next for Adobe Commerce?
Upcoming features include further B2B enhancements (e.g., purchase order workflows), merchandising advancements (e.g., semantic vector search, GenAI category management), and an extensibility roadmap with improved database storage and integrations.
What a Migration Journey Could Look Like
Migrating to Adobe Commerce typically involves these phases:
- Discovery and Planning: Assess current systems, define goals (SaaS vs. Optimizer) and create a detailed project plan.
- Data Migration and Integration: Transfer essential data (products, customers, orders) and integrate with third-party systems such as ERPs and payment gateways. Adobe’s starter kits and API Mesh accelerate this.
- Customisation and Development: Configure Adobe Commerce to your brand’s specific design and functionality, including custom themes and features.
- Testing and Quality Assurance: Rigorously test all functionalities, performance and security, leveraging tools for A/B testing and optimisation.
- Launch and Optimisation: Go live with the new platform, followed by continuous monitoring and adjustments to ensure peak performance and customer experience. The SaaS model’s continuous updates simplify post-launch maintenance.
Adobe’s support and integrated tools are designed to streamline migration, enabling businesses to take full advantage of the platform’s potential.
Ready to explore how these exciting developments can benefit your business? Get in touch with our team today to discuss your specific needs and options.