Background
The Ramp People, founded in 2006 by Philip Shaw, has transformed from a solo venture into a leading e-commerce force in the ramp industry. The business offers a vast selection of ramps for diverse needs, from industrial loading solutions to wheelchair ramps and speed bumps.
The company began by importing industrial ramps from an Italian supplier. By 2009, its success fuelled significant growth. The Ramp People launched its own ramp lines, expanded warehouses, and established multiple websites. Today, the business operates across Europe, setting itself apart by offering the most comprehensive ramp selection in the market.
Challenge
The Ramp People’s e-commerce journey hit a roadblock due to constraints with its previous Magento agency. Slow turnaround times, a reactive approach to problem-solving, and limited technical expertise hindered website performance and innovation. This significantly hampered The Ramp People’s ability to reach its ambitious online sales targets.
Solution
Seeking a more proactive and results-driven partner, The Ramp People joined forces with objectsource in January 2024. objectsource’s transparent approach, proven Magento experience, and dedication to client success resonated deeply with Philip Shaw’s vision.
The onboarding process was swift and efficient, minimising disruption to daily operations. Unlike with previous agencies, objectsource offered a no-contract option, demonstrating confidence in their abilities.
Results
Since partnering with objectsource, The Ramp People has experienced:
- Soaring sales – a 30% year-on-year increase in conversion rates and overall revenue. Notably, its German business experienced a phenomenal 100% revenue surge.
- Enhanced user experience – a significantly improved mobile experience for customers.
- Leveraging trust – objectsource facilitated the integration of Trustpilot product reviews across all websites, leading to a significant conversion boost on The Ramp People’s German platform.
- Seamless transition – a smooth onboarding process ensured a painless switch from the previous agency.
- Improved communication – objectsource prioritises clear and consistent communication, keeping The Ramp People informed throughout every step of the process.
- Technical expertise – objectsource’s skilled team possesses the necessary expertise to tackle complex Magento development challenges.
- Proactive problem-solving – objectsource demonstrates initiative in identifying and resolving issues, as exemplified by their swift response to security patches and a denial-of-service attack.
- Transparency in action – objectsource avoids technical jargon and keeps The Ramp People informed in a clear and concise manner.
- Increased efficiency – The Ramp People have significantly boosted their development output by transitioning to a 100-hour retainer with objectsource.
Looking ahead
The Ramp People’s vision is to become the leader in online ramp sales globally. They see objectsource as an instrumental partner in achieving this goal. Through implementing new technologies and features, the business aims to further enhance user experience and optimise conversion rates, driving further sales growth.
“objectsource is a breath of fresh air. We were stuck with an e-commerce agency that was holding us back. objectsource came in and completely revamped things. Their expertise is undeniable, but what truly sets them apart is their proactive approach. They don’t wait for problems to arise; they fix them before they even become an issue. This has saved us a tremendous amount of stress.
“Plus, they’re just fantastic people to work with. No tech jargon, just straight talk. We feel like a true partner, not just another client on their list. That kind of open communication is invaluable. It makes all the difference.
“Looking ahead, we have ambitious plans to become the number one online ramp seller in the world. And with objectsource by our side, I have no doubt we’ll achieve it. They’re a phenomenal partner to have, and I highly recommend them to anyone seeking a reliable, proactive, and results-oriented e-commerce partner.”
Philip Shaw, Founder, The Ramp People
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