JJ Roofing Supplies is a national roofing supplier catering to both trade and consumer customers. Founded in 1989, the £33m turnover business’ initial e-commerce focus leaned towards DIY consumers through eBay and a Magento website. Prior to partnering with objectsource, JJ Roofing Supplies struggled with agencies failing to deliver robust B2B e-commerce for builders’ merchants.
Challenge
JJ Roofing Supplies had dabbled in e-commerce, beginning with consumer-focused channels such as eBay and building a Magento website.
However, its journey was marred by frustration. Previous agencies JJ Roofing Supplies partnered with offered a one-size-fits-all approach, failing to grasp the specific needs of B2B transactions.
JJ Roofing Supplies’ existing Magento platform lacked the functionalities necessary to streamline ordering processes, manage complex B2B pricing structures, and foster stronger relationships with trade partners.
Seeking a strategic partner that understood B2B e-commerce for builders’ merchants, JJ Roofing Supplies turned to objectsource.
Solutions
objectsource’s expertise resonated with JJ Roofing Supplies’ vision – a robust and user-friendly platform specifically tailored for trade customers. Here’s what objectsource did:
- Conducted a detailed analysis of JJ Roofing Supplies’ B2B needs and devised a strategic roadmap for its e-commerce platform.
- Migrated the site to a stable and supported Adobe Commerce platform, providing a foundation for B2B features.
- Implemented key functionalities such as tiered pricing structures, customised product catalogues, and efficient order management tools specifically for trade customers.
With these solutions, JJ Roofing Supplies gained a scalable B2B e-commerce platform for builders’ merchants.
Results
JJ Roofing Supplies now has a B2B e-commerce platform that empowers the business to connect and transact seamlessly with trade customers.
The platform enables JJ Roofing Supplies to offer B2B-specific features such as account portals and credit applications, streamlining the buying experience for trade customers.
objectsource’s ongoing support and educational approach ensures JJ Roofing Supplies can continuously refine and optimise its B2B e-commerce strategy.
Testimonial
“Our struggling Magento store went nowhere fast. Agencies came and went but objectsource changed everything. They migrated us to Adobe Commerce, but that was just the start. We needed a B2B platform, not a storefront. objectsource just got it. They built the B2B features we needed, fuelling our long-awaited B2B growth. They don’t just get the job done; they make you smarter along the way. As they say, ‘you don’t know what you don’t know.’ Thanks to objectsource, we’re learning and growing together.”
Darren Searles, Managing Director, JJ Roofing Supplies
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