Building your successful online store doesn’t stop at choosing the right platform (assuming you chose Magento!), industry standard reliable hosting and a partner agency (we hope that would be us, ofcourse) who live and breath eCommerce development. You also need to build and maintain engagement with current and new customers.
At objectsource we are seeing increasing success with close integration with social media channels to build this kind of engagement.
We aren’t just talking about using social media as a share an follow platform – although this does help.
We provide custom features built into the sites we create that deliver 360 degree social media engagement.
Here’s how it works:
Your customers live in an increasingly digital world. Their search for a product starts online, and is advised by opinion and review that is delivered through social channels: bloggers reviewing products, youtube reviews and unboxing. The landscape has empowered users to voice opinions about your products and to share the impact your product has on their lifestyle.
This element, the lifestyle use and perception of a product can be clearly seen in the Facebook, instagram and pinterest activity customers who have that product. We’ve seen the ‘look at my new …’ posts by friends and colleagues.
To leverage this traffic, we provide the ability to moderate and pull tagged content from social media channels (often but not limited to Instagram) and embed this is social content on your sites homepage, store category pages and even down to individual products.
This is how we create the 360 degree social experience for your customers. At the point they purchase, they can not only see your content about your product, they can also see the content already posted by other customers who have purchased and are using the product, and once purchased, they can create their own posts for inclusion in the feed. The method for doing this is reinforced in the emails received during the purchase process along with links allowing direct content submission.
To maximise the impact of this, we provide strategic guidance on managing competitions and prize draws based on your customers social activity around your brand and product.
This user-generated content is further reinforced by vendor activity in the same channels, which is also integrated into the site on homepage, category and product pages. If you have a new product to launch, we’ll show you how to make the laugh video for youtube, face book and instagram so that you can increase the buzz around that product.
We can deliver that extra value to take your customer engagement above and beyond that of just a store front. Contact us to discuss how we can work together and what make objectsource a the right London Magento agency to choose.
