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Magento Web Design

By 31 January 2014No Comments

Getting the design of your website right is really important. Not all designs suit all audiences.

Magento web design is no different. I remember an ex collegue of mine from lastmintue.com (UK MD) telling me an interesting analogy. There were holiday makers that would book this particular 1 star hotel in Benidorm every year, the hotel would always get over booked, but then the solution was to put some holiday makers in the plush 5 star just behind! Hey, would that not be amazing to fork out for a 1star and end up in a 5 star? No way, those clients complained like crazy. They did not like the food served, did not sell the drinks they wanted, thought the service was uncomfortable and had no repor with the other holiday makers. You see, the price they paid came with certain expectations and a certain experience and one they were used to and comfortable with. We used to think that all our clients wanted an exceptional quality Magento web design, but in fact their audience certainly did not.

It is so incredibly important before embarking on a Magento web design that you (Object Source) understand the audience that the site is aimed at. A beautiful consumer focussed site will not work for an audience that is perhaps trade customers, they are looking for a quick, functional, in/out design.

So, before you make any designs decisions, make sure your Magento web design company understand your audience and can demonstrate how their design will appeal to them.

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