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Are you being a busy fool!?

By 24 March 2015No Comments

A good friend said to me one day, “don’t be a busy fool, Becs”. I knew what she was referring to, but I didn’t really understand it. Over the next few months I really began to understand what she meant and how it actually applied to many things in life. Right now, I am going to apply it to website traffic attrition and your Magento website!

 

So, traffic attrition. I tell clients on a regular basis, “it really is not about the amount of traffic you get, it is about getting the right traffic”! Don’t make yourself a busy fool by:

– getting loads of back links on lots of random sites.
– signing up for loads of Adwords that are not truly specific to what you sell.
– doing random social media posts.
– writing blog after blog.
Take some time to work out who your audience is, where they hang out on the Internet, what ‘long tail’ search terms they would use, how to make the best use each social network and then formulate a strategy of where and how to get them to your site. You will find that you end up doing a lot less work for a far higher return.
Now for your Magento site itself. Magento is already search engine friendly, as long as the Magento developer has honoured the templates. This means that all you have to do is make sure your copy/text is right!
Also, don’t start trying to get every product you can conceivably think of onto your site, you want to be seen as a ‘master of one thing’ not a ‘jack of all’, this is what the big boys are already doing and very successfully; Amazon, eBay, notonthehighstreet, to name just a few. Think about it, if need to be getting all your SEO right, merchandise correctly with good copy and images and all the other things that will make people want to buy from you, then focusing on a subset will make you that much more successful. Doing only a subset of all the marketing things across a load of products just won’t cut!
See, stop making yourself a busy fool and most importantly, make use of that Magento website investment and make it work hard for you, it is ready to!
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